Welcome back to our series on Tech Terms with Alister Chapman.
This week we're discussing what a codec actually is. Every camera has them, and you might have heard of terms such as H.264, HEVC/H.265, ProRes, LONGOP or many others before. So what are they, and why should you pay attention to codec for your next shoot?
ProAV Academy aims to help our customers develop the skills they need to improve their work. We run a series of workshops in our showroom in Hemel Hempstead. These workshops are run by industry-leading professionals and cover a wide variety of subjects including, audio colour, business tips, post-production and many more. They offer a fantastic resource for our customers to up-skill themselves with simple one-day courses that they can slot around their busy working schedules.
Who is Alister Chapman?
Alister is one of the most highly respected cameramen/industry tutors around. Operating as a freelance DOP/producer/editor, Alister has worked in broadcast television since 1984. He has consulted on major projects for New York museums, provided stock footage to over 30 clients and filmed for the BBC, Sky, NBC and Discovery.
As a Sony ICE (Independent Certified Expert) Alister travels the world, running workshops and training professionals on Sony products. Despite his close connection to Sony, Alister has always maintained an objective, independent and unbiased viewpoint. Choosing the tools and workflows that work for him and his clients first and foremost.
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