SERVICE UPDATE: Please be aware that whilst we are taking the necessary safety precautions across all of our offices, we are still operating as usual.
We are processing website orders as normal and our phones remain open.
Items are still being shipped daily and all in-stock items can still be sent on next day services.

New Arrivals

4-Channel Live Stream HDMI Switcher

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Blackmagic Design ATEM Mini Pro

Blackmagic Design ATEM Mini Pro

Hardware-based video encoder with HDMI and SDI video input and 4 interfaces

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LiveU Solo

LiveU Solo

The X-T4 is the leading camera of the X Series, delivering the highest performance in both stills and video.

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Fujifilm X-T4 Body Only (Black)

Fujifilm X-T4 Body Only (Black)

The RF 24-105mm F4-7.1 IS STM is a lightweight, compact and versatile zoom lens, perfect for adventurous enthusiast photographers.

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Canon RF 24-105mm F4-7.1 IS STM Lens

Canon RF 24-105mm F4-7.1 IS STM Lens

The Canon EOS R5 offers a step-change in performance, with an incredible 12fps using the mechanical shutter and the electronic shutter offering 20fps.

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Canon EOS R5 Digital Full Frame Mirrorless Camera

Canon EOS R5 Digital Full Frame Mirrorless Camera

The best just got better, with 5.5K RAW Video and uncompromising autofocus performance

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Canon EOS-1D X Mark III Camera

Canon EOS-1D X Mark III Camera

The Most Feature-Packed VideoMic Ever

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Rode VideoMic NTG On-Camera Shotgun Microphone

Rode VideoMic NTG On-Camera Shotgun Microphone

The zoom heralds a new era in lens performance with a 5-stop Image Stabilizer, a 9-blade aperture, aspherical and Super UD elements and SWC and Super Spectra coatings.

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Canon RF 70-200mm f/2.8L IS USM Lens

Canon RF 70-200mm f/2.8L IS USM Lens

The NTG5 is a short shotgun mic designed for the most demanding recording applications.

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Rode NTG5 Shotgun Microphone Location Kit

Rode NTG5 Shotgun Microphone Location Kit

Extremely portable, with full HSI / RGB colour control.

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Aputure Amaran AL-MC RGB Light

Aputure Amaran AL-MC RGB Light

World's smallest and lightest full-frame camera

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Sigma FP Digital Camera with 45/2.8 DG DN  Lens

Sigma FP Digital Camera with 45/2.8 DG DN Lens

World's smallest and lightest full-frame camera

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Sigma FP Digital Camera Body Only

Sigma FP Digital Camera Body Only

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Quick View Swit FLOW500 SDI & HDMI TX/RX Set

Swit FLOW500 SDI & HDMI TX/RX Set

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Quick View G-Technology G-Drive 6TB 7200RPM USB3

G-Technology G-Drive 6TB 7200RPM USB3

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Quick View RodeCaster Pro Production Studio

RodeCaster Pro Production Studio

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Quick View SWIT CM-S75F 7

SWIT CM-S75F 7" High Bright SDI Monitor

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Quick View Blackmagic Design ATEM Television Studio HD

Blackmagic Design ATEM Television Studio HD

£845.00 (ex vat) £1,014.00 (incl vat)
Quick View Blackmagic Pocket Cinema Camera 4K

Blackmagic Pocket Cinema Camera 4K

£1,105.00 (ex vat) £1,326.00 (incl vat)

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Quick View Blackmagic Design ATEM Mini

Blackmagic Design ATEM Mini

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Quick View SWIT PB-M98S 98WH Pocket V-mount Battery

SWIT PB-M98S 98WH Pocket V-mount Battery

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Quick View Blackmagic Design Web Presenter

Blackmagic Design Web Presenter

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Quick View INOGENI 4K HDMI Capture to USB 3.0 Converter

INOGENI 4K HDMI Capture to USB 3.0 Converter

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Quick View Blackmagic Pocket Cinema Camera 4K

Blackmagic Pocket Cinema Camera 4K

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Quick View Atomos Ninja V

Atomos Ninja V

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Quick View SWIT CM-55C 5.5-inch 4K-HDMI LCD Monitor

SWIT CM-55C 5.5-inch 4K-HDMI LCD Monitor

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Proactive UK LTD, also known as Proav, are an experienced international supplier of broadcast and professional video equipment based in the UK. 

We stock all the latest professional video cameras and accessories from the major manufacturers and we have an in-depth knowledge of the current market trends and latest technologies. We offer a personal customer service with unbiased advice to help you make the right choice. At Proav we welcome your enquiries and invite you to visit our premises where we have a dedicated showroom should you require a hands-on demonstration. When you purchase from us you can rest assured that as a fully authorised supplier, all your products will be complete with the full and official UK and European manufacturer’s warranties. 

Educational Establishments

Educational Establishments

Proav are experienced in supplying numerous educational establishments, tailoring specific packages and deals to suit every individual case. Most of the manufacturers we supply can offer great discounts for universities, colleges and schools, we can even help you with the installation of your studio equipment. Simply call us to discuss your requirements.

Full Demo Facilities

Full Demo Facilities

Our 1500 square ft showroom gives you the opportunity to come and get a hands on before you buy. We have a wide range of products available to see including the latest cameras, sliders, tripods, lighting and more. One of our fully trained sales staff will be available to assist you and show you the very latest broadcast and AV equipment.

Fast Delivery

Fast Delivery

At Proav we believe shipping is more than just moving packages, shipping is getting your goods to the right place, on time, with minimal hassle. We use DHL to ship all UK and International orders. Place an order before 3pm on any in stock item and we will have it to you next day if you are in the UK. We also have a click and collect option allowing you to collect in-store. Whatever your requirements, we have shipping options to meet your needs globally or locally.