About Proav

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Welcome to Proactive UK LTD, also known as Proav, we are a leading and experienced international supplier of broadcast and professional video equipment based in the UK. Established in 1998, Proav have been providing guidance and suitable equipment to photographers and video professionals for over 20 years.

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If you're looking for camera kit specialists that are as passionate about kit as you are, we're it. We dedicate ourselves to helping you make an informed decision through personal customer service, that's why our customers range from budding video amateurs to major broadcasters. We stock all the latest professional video cameras and accessories from the major manufacturers and we have an in-depth know-how of the latest market trends. More than a UK camera store, we proud ourselves in great customer service and a huge range of products on our site www.proav.co.ukconsciously developed to help you easily navigate when looking to purchase online.

Don't miss out on exciting new camera kit and visit our ProavTV channel for informative product info, educational videos as well as industry news, software and firmware updates and open day events. By providing unbiased advice and guidance, our capable in-house staff can help you tailor specific solutions to suit both your application and budget. One of the leading photographic retailers in the UK, we are a fully authorised supplier, when you purchase from us all your products will be complete with the full and official UK and European manufacturer’s warranties.

Full Demo Facilities

We have a fully equipped 1500 square ft showroom, this gives you the chance to get a hands-on experience before you buy. Our fully trained sales staff will be available to assist you and show you the latest broadcast and AV equipment, including the most recent cameras, sliders, tripods, lighting and more.

Due to the current Coronavirus (COVID-19) outbreak, visits to our showroom and offices are strictly by appointment only until further notice.

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Location - Hemel Office & Demo Room

Proactive UK LTD have two offices, our main office is in the industrial area of Hemel Hempstead, Hertfordshire. This office has excellent road links and is conveniently close to junctions 8 and 9 of the M1. Luton Airport is just 7 miles away and Hemel Hempstead railway station has high speed rail links from London Euston.